In the world of search engine optimisation, the goal is to have lots of indexed pages so that you’re more likely to show up on a Google search. So how do I do that?
Content is King
A Content Strategy Is Proven To Be Effective
Most buyers consume content before making a purchasing decision — in fact, 47% of people consume 3-5 pieces of content before taking the first step towards making a purchase.
So give the people what they want! Giving Google more indexed pages, like blogs for instance, will give you a 434% better chance of being ranked highly on search engines.
Written articles, especially ‘how to’ posts and case studies, are the kinds of content that give blogs and your organization as the producer of it, the most credibility, and companies that blog enjoy twice as much traffic from their email marketing than those who don’t.
Why So Few Businesses Blog?
It’s a Matter of Time
Writing business blogs is proven to be effective but so few Australian businesses employ this strategy regularly.
The problem is a lack of time. Sure, you’d like to blog. But even if you find the time to sit down to make a start, you realise it is harder than it looks so you put it off for yet another month.
What’s more, it can be difficult to think of topics for your blog. Then there’s developing a writing style, making sure your blog reads well and including the right SEO keywords.
This is why outsourcing to a professional makes perfect sense. Using this strategy, you can have all the blogs without the effort, giving your final sign-off and allowing Lightning Sites to provide you with fresh content every month.
The Pricing Sweet Spot
Don’t Pay Too Much (or Too Little)
Outsourcing blogging to an inexperienced writer could save you money but you stand to be disappointed with the results.
Poor sentence formation, keyword stuffing and incorrect grammar can all impact your credibility.
On the other hand, if you go to a high-end blogging agency, you can find yourself paying more than 70 cents per word. That’s over $400 per 600-word post! This is because there are so many middle-men involved.
Lightning Sites offers the business blog pricing sweet-spot by providing an experienced writer but minimising the number of times your blog is handled.
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Package Prices
The Most Affordable & Effortless Content Marketing Strategy You Can Find
Monthly Content
$300 Per Month (Min 3 months)
- Monthly blogs (3 delivered per quarter) on an ongoing basis to keep your audience engaged.
- Professional Australian-Based Blog Writer
- 30 Minute Kickoff Strategy Session
- We’ll Research & Suggest Ranking Topics
- 3 X 600-800 Word Original Blogs
- SEO Researched & Keyword Optimised
- Meta Data & Social Snippets Included
- One Round Of Revisions
- Stock Photograph Included
- Uploaded To Your Website & Scheduled
- Quarterly Brainstorming Strategy Call
Fortnightly Content
$550Per Month (Minimum 3 Months)
- Fortnightly blogs (6 delivered per quarter) on an ongoing basis to keep your audience engaged.
- Professional Australian-Based Blog Writer
- 30 Minute Kickoff Strategy Session
- We’ll Research & Suggest Ranking Topics
- 6 X 600-800 Word Original Blogs
- SEO Researched & Keyword Optimised
- Meta Data & Social Snippets Included
- One Round Of Revisions
- Stock Photograph Included
- Uploaded To Your Website & Scheduled
- Quarterly Brainstorming Strategy Call
Content Sorted
$750Per Month (Min 3 months)
- Fortnightly blog posts, plus accompanying emails and 3 social posts for each article.
- Professional Australian-Based Blog Writer
- 30 Minute Kickoff Strategy Session
- We’ll Research & Suggest Ranking Topics
- 6 X 600-800 Word Original Blogs
- SEO Researched & Keyword Optimised
- Meta Data & Social Snippets Included
- One Round Of Revisions
- Stock Photograph Included
- Uploaded To Your Website & Scheduled
- Quarterly Brainstorming Strategy Call
- 3 Social Posts Made From Each Article
- Email Out Written For Each Blog Post
Unleash the Power of the
Business Blog
Get Your Own Professional Content Writer To Help You Stick To A Blog Strategy