Ready to Publish Business Blogs To Engage and Inform Your Customers

Outsource Your Business Blog Writing to an Experienced, Australian-based Writer and Let Your Content Strategy Take Care of Itself

How Blogging Works to Grow Your Business?

This Content Strategy is Proven to Be Effective

Featuring a regularly updated blog as a key part of your website will give you a 434% better chance of being ranked highly on search engines.

What’s more, buyers consume content before making a purchasing decision — in fact, 47% of people consume 3-5 pieces of content before taking the first step towards making a purchase.

Written articles, especially ‘how to’ posts and case studies, are the kinds of content that give blogs the most credibility, and companies that blog enjoy twice as much traffic from their email marketing than those who don’t.

Why So Few Businesses Blog?

It’s a Matter of Time

Writing business blogs is proven to be effective but so few Australian businesses employ this strategy regularly.

The problem is a lack of time. Sure, you’d like to blog. But even if you find the time to sit down to make a start, you realise it is harder than it looks so you put it off for yet another month.

What’s more, it can be difficult to think of topics for your blog. Then there’s developing a writing style, making sure your blog reads well and including the right SEO keywords.

This is why outsourcing to a professional makes perfect sense. Using this strategy, you can have all the blogs without the effort, giving your final sign-off and allowing Lightning Sites to provide you with fresh content every month.

Meet Your Blogger

Clea Sherman is a Professional Writer

Lightning Sites’ in-house copywriter Clea Sherman is Australian-based. Clea will work with you to deliver publish-ready business blogs on an ongoing basis.

An experienced writer and marketer, Clea has worked for major publishers including Yahoo!, SBS, the Sun Herald, Domain and Business Insider, creating informative and compelling copy that converts.

Dozens of corporate-level and small business across industries including real estate, finance and trades rely on Clea for regular copy.

Find out more about Clea by visiting her website or get started by ordering your blogs today.

Regular Business Blogs

How It Works

Order a one-off collection of six business blogs to publish when you launch your new website or request fortnightly blogs on an ongoing basis to keep your audience in the know.

Your service begins with a strategy call to get to know your business and select some core topics and keywords.

From here, Clea will suggest six topics which will be of direct interest to your audience. You can sign-off on these topics or make your own suggestions.

Once your blogs are delivered, you have the opportunity to provide one round of feedback so you are comfortable to sign off.

Lightning Sites will upload your blogs, complete with meta-data descriptions to encourage SEO. From here, you can promote your blogs on social, via email, however you like!

The Pricing Sweet Spot

Don’t Pay Too Much (or Too Little)

Outsourcing blogging to an inexperienced writer could save you money but you stand to be disappointed with the results.

Poor sentence formation, keyword stuffing and incorrect grammar can all impact your credibility.

On the other hand, if you go to a high-end blogging agency, you can find yourself paying more than 70 cents per word. That’s over $400 per 600-word post! This is because there are so many middle-men involved.

Lightning Sites offers the business blog pricing sweet-spot by providing an experienced writer but minimising the number of times your blog is handled.

What You Get With Us

6 Reasons To Engage Our Writers

A Professional Writer

We’re not talking about a cheap freelancer who copies other website content and charges you for it. We are offering you an established, content thought leader with a proven and searchable online presence.

Keyword Focused Content

Your new content needs to contain your keywords without being overstuffed. Our content writer will analyse your keywords and naturally include them in your copy at a rate of between 2%-4% which is optimal for your SEO.

121 Strategy Time

Our content add on includes up to an hour of strategy time with our professional writer. Connect via Skype to talk about your style, your brand and your goals before the content process begins. This will ensure that you and your writer are aligned and you will be delighted with your new content.

Unique Content

Professional writers don’t copy content from other websites because they know it can damage your SEO and ultimately your success. Our content addon features unique content which will not only engage readers, but also rank well on the search engines.

Free Rewrite

We are confident that you will be delighted with your new site content. However, if you do require a few changes, our content add on includes a free rewrite or edit of your text. No extra charges, no arguments. We want you to be over the moon on delivery.

Free Upload

Our content writing package includes a free upload to your new site. That means we will take your new content and add it to your site’s pages. We will adjust and include meta descriptions and keywords to ensure you are ranking on the search engines from day one.

Package Prices

The Most Affordable & Effortless Content Marketing Strategy You Can Find

Launch Package
$1,500(AUD) Once Off
  • A one-off collection of six business blogs to publish when you launch your new
    website.
  • Professional Australian-Based Blog Writer
  • 30 Minute Kickoff Strategy Session
  • We’ll Research & Suggest Ranking Topics
  • 6 X 600-800 Word Original Blogs
  • SEO Researched & Keyword Optimised
  • Meta Data & Social Snippets Included
  • One Round Of Revisions
  • Stock Photograph Included
  • Uploaded To Your Website & Scheduled
Monthly Package
$800(AUD) Per Quarter
  • Monthly blogs (3 delivered per quarter) on an ongoing basis to keep your audience engaged.
  • Professional Australian-Based Blog Writer
  • 30 Minute Kickoff Strategy Session
  • We’ll Research & Suggest Ranking Topics
  • 3 X 600-800 Word Original Blogs
  • SEO Researched & Keyword Optimised
  • Meta Data & Social Snippets Included
  • One Round Of Revisions
  • Stock Photograph Included
  • Uploaded To Your Website & Scheduled
  • Quarterly Brainstorming Strategy Session

Unleash the Power of the
Business Blog

Get Your Own Professional Content Writer To Help You Stick To A Blog Strategy

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