Featuring a regularly updated blog as a key part of your website will give you a 434% better chance of being ranked highly on search engines.

What’s more, buyers consume content before making a purchasing decision — in fact, 47% of people consume 3-5 pieces of content before taking the first step towards making a purchase.

Written articles, especially ‘how to’ posts and case studies, are the kinds of content that give blogs the most credibility, and companies that blog enjoy twice as much traffic from their email marketing than those who don’t.

Lightning Sites’ in-house copywriter Clea Sherman is Australian-based. Clea will work with you to deliver publish-ready business blogs on an ongoing basis.

An experienced writer and marketer, Clea has worked for major publishers including Yahoo!, SBS, the Sun Herald, Domain and Business Insider, creating informative and compelling copy that converts.

Dozens of corporate-level and small business across industries including real estate, finance and trades rely on Clea for regular copy.

Find out more about Clea by visiting https://freelancecopywriter.com.au or get started by ordering your blogs today.

Order a one-off collection of six business blogs to publish when you launch your new website or request fortnightly blogs on an ongoing basis to keep your audience in the know.

Your service begins with a strategy call to get to know your business and select some core topics and keywords.

From here, Clea will suggest six topics which will be of direct interest to your audience. You can sign-off on these topics or make your own suggestions.

Once your blogs are delivered, you have the opportunity to provide one round of feedback so you are comfortable to sign off.

Lightning Sites will upload your blogs, complete with meta-data descriptions to encourage SEO. From here, you can promote your blogs on social, via email, however you like!

Outsourcing blogging to an inexperienced writer could save you money but you stand to be disappointed with the results.

Poor sentence formation, keyword stuffing and incorrect grammar can all impact your credibility.

On the other hand, if you go to a high-end blogging agency, you can find yourself paying more than 70 cents per word. That’s over $400 per 600-word post! This is because there are so many middle-men involved.

Lightning Sites offers the business blog pricing sweet-spot by providing an experienced writer but minimising the number of times your blog is handled.