Outsource Your Business Blog Writing to an Experienced, Australian-based Writer and Let Your Content Strategy Take Care of Itself
How Blogging Works to Grow Your Business?
This Content Strategy is Proven to Be Effective
Featuring a regularly updated blog as a key part of your website will give you a 434% better chance of being ranked highly on search engines.
What’s more, buyers consume content before making a purchasing decision — in fact, 47% of people consume 3-5 pieces of content before taking the first step towards making a purchase.
Written articles, especially ‘how to’ posts and case studies, are the kinds of content that give blogs the most credibility, and companies that blog enjoy twice as much traffic from their email marketing than those who don’t.
Why So Few Businesses Blog?
It’s a Matter of Time
Writing business blogs is proven to be effective but so few Australian businesses employ this strategy regularly.
The problem is a lack of time. Sure, you’d like to blog. But even if you find the time to sit down to make a start, you realise it is harder than it looks so you put it off for yet another month.
What’s more, it can be difficult to think of topics for your blog. Then there’s developing a writing style, making sure your blog reads well and including the right SEO keywords.
This is why outsourcing to a professional makes perfect sense. Using this strategy, you can have all the blogs without the effort, giving your final sign-off and allowing Lightning Sites to provide you with fresh content every month.
Meet Your Blogger
Clea Sherman is a Professional Writer
Lightning Sites’ in-house copywriter Clea Sherman is Australian-based. Clea will work with you to deliver publish-ready business blogs on an ongoing basis.
An experienced writer and marketer, Clea has worked for major publishers including Yahoo!, SBS, the Sun Herald, Domain and Business Insider, creating informative and compelling copy that converts.
Dozens of corporate-level and small business across industries including real estate, finance and trades rely on Clea for regular copy.
Find out more about Clea by visiting her website or get started by ordering your blogs today.
Regular Business Blogs
How It Works
Order a one-off collection of six business blogs to publish when you launch your new website or request fortnightly blogs on an ongoing basis to keep your audience in the know.
Your service begins with a strategy call to get to know your business and select some core topics and keywords.
From here, Clea will suggest six topics which will be of direct interest to your audience. You can sign-off on these topics or make your own suggestions.
Once your blogs are delivered, you have the opportunity to provide one round of feedback so you are comfortable to sign off.
Lightning Sites will upload your blogs, complete with meta-data descriptions to encourage SEO. From here, you can promote your blogs on social, via email, however you like!
The Pricing Sweet Spot
Don’t Pay Too Much (or Too Little)
Outsourcing blogging to an inexperienced writer could save you money but you stand to be disappointed with the results.
Poor sentence formation, keyword stuffing and incorrect grammar can all impact your credibility.
On the other hand, if you go to a high-end blogging agency, you can find yourself paying more than 70 cents per word. That’s over $400 per 600-word post! This is because there are so many middle-men involved.
Lightning Sites offers the business blog pricing sweet-spot by providing an experienced writer but minimising the number of times your blog is handled.
Package Prices
The Most Affordable & Effortless Content Marketing Strategy You Can Find
Launch Package
$1,500(AUD) Once Off
- A one-off collection of six business blogs to publish when you launch your new
website. - Professional Australian-Based Blog Writer
- 30 Minute Kickoff Strategy Session
- We’ll Research & Suggest Ranking Topics
- 6 X 600-800 Word Original Blogs
- SEO Researched & Keyword Optimised
- Meta Data & Social Snippets Included
- One Round Of Revisions
- Stock Photograph Included
- Uploaded To Your Website & Scheduled
Fortnightly Content
$1,500(AUD) Per Quarter
- Fortnightly blogs (6 delivered per quarter) on an ongoing basis to keep your audience engaged.
- Professional Australian-Based Blog Writer
- 30 Minute Kickoff Strategy Session
- We’ll Research & Suggest Ranking Topics
- 6 X 600-800 Word Original Blogs
- SEO Researched & Keyword Optimised
- Meta Data & Social Snippets Included
- One Round Of Revisions
- Stock Photograph Included
- Uploaded To Your Website & Scheduled
- Quarterly Brainstorming Strategy Session
Monthly Package
$800(AUD) Per Quarter
- Monthly blogs (3 delivered per quarter) on an ongoing basis to keep your audience engaged.
- Professional Australian-Based Blog Writer
- 30 Minute Kickoff Strategy Session
- We’ll Research & Suggest Ranking Topics
- 3 X 600-800 Word Original Blogs
- SEO Researched & Keyword Optimised
- Meta Data & Social Snippets Included
- One Round Of Revisions
- Stock Photograph Included
- Uploaded To Your Website & Scheduled
- Quarterly Brainstorming Strategy Session
Unleash the Power of the
Business Blog
Get Your Own Professional Content Writer To Help You Stick To A Blog Strategy