In this webinar, we’ll be covering everything you need to know to turn LinkedIn into your secret business weapon. From optimising your profile for Google to outreach etiquette and how to use the platform as a research tool. We are fortunate enough to have the Author of Australia’s Business Book of the Year, Tracy Sheen joining us to draw back the curtains and demystify one of the best marketing tools you have as a business owner.
We’ll cover:
- Optimising your LinkedIn profile to be found by your ideal clients.
- Using your headline to attract the ‘right’ type of connections.
- How to use LinkedIn for research.
- Company pages vs personal profiles – why you need both.
- The biggest mistake people are making on LinkedIn in 2022
- LinkedIn outreach etiquette
