13:00:00

LinkedIn – Your Most Underutilised Small Business Tool

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About this event

In this webinar, we’ll be covering everything you need to know to turn LinkedIn into your secret business weapon. From optimising your profile for Google to outreach etiquette and how to use the platform as a research tool. We are fortunate enough to have the Author of Australia’s Business Book of the Year, Tracy Sheen joining us to draw back the curtains and demystify one of the best marketing tools you have as a business owner.

We’ll cover:

  • Optimising your LinkedIn profile to be found by your ideal clients.
  • Using your headline to attract the ‘right’ type of connections.
  • How to use LinkedIn for research.
  • Company pages vs personal profiles – why you need both.
  • The biggest mistake people are making on LinkedIn in 2022
  • LinkedIn outreach etiquette

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Presented by

Tracy Sheen

The Digital Guide

Tracy Sheen is the author of “The End of Technophobia” winner of The Australian Business Book of the Year Awards 2021 and Best Technology Book. She was included in the Top 50 Australian Small Business Leaders by Inside Small Business 2021 and is a regular technology commentator in the media including Kochie’s Business Builders TV show. Tracy is an approved small business advisor to the Federal Government and has been recognised as a Certified Practicing Marketer (CPM) through the Australian Marketing Institute (AMI). Tracy has facilitated hundreds of workshops and webinars on a wide range of topics and is a regular on judging panels for the Australian Marketing Awards, Australian Podcast Awards, Australian Business Book Awards and the Australian Web Awards. On a personal note, Tracy is on a mission to close the digital divide in small businesses, when she’s not being a tech geek she’s a complete Lego ‘geek’ and a certified F1 tragic.

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