What is content promotion?
Content promotion, as the name suggests, is the process of getting your content in front of your target audience using paid, unpaid, or a combination of both methods.
If you wish to learn more about this concept, check out the FAQ section below:
Question #1: How can I do content promotion?
As we have seen in the previous section, you can do content promotion using a combination of both unpaid and paid methods.
Examples of unpaid methods include:
- Sharing your content on social media
- Sharing your content to your email list
- Doing SEO and content optimization
Let us take a closer look at each one:
First, whenever you create content on an external platform—such as your website, blog, or YouTube channel—make sure you share its URL on all your social media so your followers can check it out.
Second, if you have an email list, you can also share any content you publish there. The people on your list have already expressed interest in hearing what you have to say anyway. You might as well capitalise on it, right?
Finally, you can also do SEO and content optimization so you can get in front of people searching for information, products, and/or services in your niche.
Examples of paid methods, on the other hand, include:
- Advertising
- Social media boosting
- Influencer marketing
Let us take a look at each on in more detail:
Advertising, in the context of content promotion, consists of using online advertising platforms, such as Google Ads and Facebook for Business to get your content in front of your target audience for a fee. It not only allows you to easily cut through all the noise and really target who you want to see your content.
Social media boosting, on the other hand, is pretty much the same as advertising but exclusively for content you post on social media. You can use it to not only bump up the views of a post, but also boost engagement in the form of reactions, comments, and shares.
Finally, influencer marketing, as the name suggests, is all about having influencers do your content promotion for you. Think of it as word-of-mouth marketing on steroids. Instead of talking to your target audience directly, you let someone they trust do it on your behalf.
Question #2: What are the benefits of content promotion?
The main benefit of content promotion is that it allows you to get your content in front of people—which is extremely important considering it is now more challenging than ever to drive traffic to your content. It is no longer enough to just publish valuable, high-quality content and hope for the best. You now need to actively try to get it in front of your target audience if you want it to be seen.
Question #3: What are the limitations of content promotion?
The main limitation of content promotion is that it only works with quality content. It cannot magically make people like terrible content. So, your primary goal should be creating valuable content first. Once you have got that down, only then should you explore ways to promote it.
Question #4: What types of content can I promote using content promotion?
You can promote virtually all types of content using content promotion, including:
- Blog posts
- Articles
- Videos
- Whitepapers
- Music
- Audiobooks
- Social media posts
As a general rule, however, if you want to make the most out of your content promotion efforts, you need to make sure that the content you are promoting is interesting, relevant, and valuable to your target audience.
Question #5: What’s the best method of content promotion?
The best method of content promotion would ultimately depend on factors such as your budget, time, and goals. As a general rule, though, the more content promotion techniques you use, the higher your odds of reaching your target audience becomes.