.htaccessWhat is .htaccess? When we say .htaccess—short for ‘hypertext access’—is a configuration file that is used by web servers running…
<strong>What is <strong>? <strong> is an HTML tag used to highlight the importance, seriousness, or urgency of any piece of…
301 RedirectWhat is a 301 redirect? Simply put, a 301 redirect is a type of URL redirection that involves the permanent…
302 RedirectWhat is a 302 redirect? Simply put, a 302 redirect is a type of redirection that involves the temporary redirection…
Abandoned Cart EmailWhat is an abandoned cart email? As the name implies, an abandoned cart email is a type of follow-up email…
Above the FoldWhat does above the fold mean? The term above the fold refers to the part of a web page that…
AccessibilityWhat does accessibility mean? Also known as web accessibility, the term accessibility means web pages, entire websites, technologies, and related…
Ad CopyWhat is ad copy? Short for advertisement copy, ad copy is any piece of written content that is used to…
AdWordsWhat is Google AdWords? Google AdWords used to be Google’s pay-per-click (PPC) advertising platform. How it worked was advertisers had…
Affiliate MarketingWhat is affiliate marketing? Simply put, affiliate marketing is a partnership between a company and an individual (or group of…
AgileWhat is the Agile methodology? The Agile methodology is an approach to project management to improve the speed, flexibility, and…
AlgorithmWhat is an algorithm? Simply put, an algorithm is a set of instructions that tells a computer what it has…
Alpha SiteWhat is an alpha site? Simply put, an alpha site is a working version of a website that is not…
Alt TextWhat is alt text? Short for alternative text, alt text refers to the written descriptions of images on a website…
Anchor TextWhat is an anchor text? Simply put, an anchor text is a clickable line of text—usually coloured blue—that marks a…
Anti-Spam LawsWhat are anti-spam laws? As the name suggests, anti-spam laws are regulations that govern how unsolicited emails are handled. Their…
Application Program Interface (API)What is an application program interface (API)? Simply put, an application program interface (API) is a set of tools, protocols,…
Attribution ModelWhat is an attribution model? Simply put, ‘attribution model’ is a term that refers to any system designed to assign…
AutoresponderWhat is an autoresponder? Simply put, an autoresponder, as the name suggests, is a tool that automatically sends out a…
Average Open RateWhat does average open rate mean? The term average open rate refers to the percentage of the emails that get…
B2B (Business to Business)What does B2B (business to business) mean? The term B2B (business to business) refers to the setup where a company…
B2C (Business to Consumer)What does B2C (business to consumer) mean? The term B2C (business to consumer) refers to the setup where a company…
BacklinksWhat are backlinks? Simply put, backlinks are just hyperlinks from other websites that link back to another website. They are…
BandwidthWhat is bandwidth? Bandwidth refers to the maximum amount of information that can be transferred over a connection at…
Banner AdsWhat are banner ads? Also known as a web banner, banner ads are a type of online ad that appears…
Banner BlindnessWhat is banner blindness? Banner blindness refers to a type of selective attention where web visitors consciously or subconsciously…
Barrier to EntryWhat does ‘barrier to entry’ mean? The term ‘barrier to entry’ refers to any factor that keeps new businesses…
Beaver BuilderWhat is Beaver Builder? Beaver Builder is a page builder plugin specifically designed for WordPress. It is designed to…
Behavioral EmailWhat is a behavioral email? Simply put, a behavioral email is a type of email that is sent out…
Behavioral TargetingWhat is behavioral targeting? Simply put, behavioral targeting is an online advertising technique that involves using user data to ensure…
Benchmark ReportsWhat are benchmark reports? In the field of search engine optimisation (SEO), benchmark reports contain a summary of relevant…
Blackhat SEOWhat is blackhat SEO? The term ‘blackhat SEO’ refers to any SEO techniques that help improve the search engine…
BlogWhat is a blog? Short for weblog, a blog is an informational website or online journal that displays posts in…
Blog TagsWhat are blog tags? Simply put, blog tags are a means to categorise the different posts on a blog…
BotWhat is a bot? Simply put, a bot is an application configured to perform tasks with zero human intervention.…
Bounce Back EmailWhat is a bounce back email? Simply put, the term bounce back email refers to an email that is automatically…
Bounce CodeWhat is a bounce code? A bounce code is a numeric error identifier that a sender receives whenever an…
Bounce RateWhat does bounce rate mean? Simply put, the term bounce rate refers to the percentage of your total website visitors…
Bounced EmailWhat is a bounced email? Also referred to as bounce, a bounced email, as the name suggests, is an email…
Brand EvangelistWhat is a brand evangelist? Also known as a superfan, a brand evangelist is a type of customer who loves…
Brand MentionWhat is a brand mention? As the name suggests, the term brand mention refers to any instance your brand is…
BrandingWhat is branding? Branding, as a noun, refers to the way people perceive a brand. It is the sum total…
BreakpointWhat is a breakpoint? In programming, a breakpoint, as the name suggests, is the point at which a program…
Browser SpecWhat is browser spec? The term ‘browser spec’ refers to the set of web browsers—in addition to the operating…
Bulk EmailWhat is bulk email? Also known as email blast or mass email, bulk email is the act of sending the…
Buyer PersonaWhat is a buyer persona? A buyer persona is a highly detailed profile (or collection of profiles) of a brand’s…
Buyer’s JourneyWhat does ‘buyer’s journey’ mean? The term ‘buyer’s journey’ refers to the steps a customer takes before finally making…
Call to ActionWhat is a call to action? As the name suggests, a call to action is a phrase—typically presented as…
CampaignWhat is a campaign? In the field of marketing, the term ‘campaign’ refers to any collection of marketing tactics…
CAN-SPAMWhat is CAN-SPAM? The CAN-SPAM Act of 2003 is a law outlining the rules and requirements for commercial email…
Click BaitWhat is click bait? Also spelled clickbait, click bait, as the name suggests, is the act of tricking users…
Click to Open Rate (CTOR)What is click to open rate (CTOR)? Click to open rate (CTOR) refers to the percentage of users who…
Click-Through Rate (CTR)What is click-through rate (CTR)? Also spelled clickthrough rate, click-through rate (CTR) refers to the percentage of users who…
CompassWhat is Compass? Compass is a Ruby-based open-source CSS-authoring framework that is specifically developed to address the shortcomings and…
Competitive AnalysisWhat does competitive analysis mean? As the name suggests, the term ‘competitive analysis’ refers to the process of identifying…
ConstraintsWhat are constraints? As the name suggests, constraints represent limitations. In web and app development and design, constraints refer…
Contact ManagementWhat is contact management? As the name suggests, contact management is the process of collecting, storing, organising, and keeping…
Content AdvertisingWhat is content advertising? Simply put, content advertising refers to the process of creating content with the intent of…
Content CurationWhat is content curation? Content curation, as the name suggests, is the act of collecting content on a specific…
Content Curation ToolsWhat are content curation tools? Content curation tools, as the name suggests, are apps and online services designed to…
Content DistributionWhat is content distribution? As the name suggests, content distribution is the act of getting content in front of…
Content Management System (CMS)What is a content management system (CMS)? As the name suggests, a content management system (CMS) is a tool…
Content MarketingWhat is content marketing? Content marketing, as the name suggests, is a form of marketing that uses the creation…
Content MigrationWhat is content migration? As the name suggests, content migration refers to the process of taking the content of…
Content OptimizationWhat is content optimization? Content optimization, as the name suggests, is the process of optimizing your online content—written ones…
Content PromotionWhat is content promotion? Content promotion, as the name suggests, is the process of getting your content in front…
Content QualityWhat is content quality? Simply put, content quality is the measure of how successful a piece of content is…
Content RepublishingWhat is content republishing? As the name suggests, content republishing is the process of reposting an old piece of…
Content TemplateWhat is a content template? As the name suggests, a content template outlines the structure all content produced for…
Content TypeWhat is content type? More accurately written as Content-Type and also known as media type, content type is a…
Contextual MarketingWhat is contextual marketing? Simply put, contextual marketing is a marketing technique that uses information about the target customer…
ConversionWhat does conversion mean? Simply put, conversion refers to the process wherein a prospect takes an action that a…
Conversion PathWhat is a conversion path? Simply put, a conversion path refers to the journey an unknown individual online takes…
Conversion Rate OptimizationWhat is conversion rate optimization? As the name suggests, conversion rate optimization is the process of making adjustments to…
CookieWhat is a cookie? A cookie is essentially just a text file that contains data—such as a username and…
Cost Per Acquisition (CPA)What does cost per acquisition (CPA) mean? As the name suggests, cost per acquisition (CPA) represents how much it…
CPCWhat does CPC mean? CPC is short for cost per click. It is one of the ways marketers, advertisers,…
CPMWhat is CPM? In online advertising and marketing, CPM stands for ‘cost per mille’. It is a digital advertising…
CrawlWhat does ‘crawl’ mean? In internet terms, ‘crawl’ refers to the process wherein a search engine’s web crawlers visit…
CSSWhat is CSS? Short for ‘cascading style sheets’, CSS is the language developers use to define the overall presentation…
Customer Experience Automation (CXA)What is customer experience automation (CXA)? As the name suggests, customer experience automation (CXA) refers to the process of…
Customer Lifetime ValueWhat is customer lifetime value? Also known as lifetime value or LTV, customer lifetime value refers to the predicted…
Data InWhat does ‘data in’ mean? As the name suggests, the term ‘data in’ refers to data that is collected.…
Data OutWhat does ‘data out’ mean? In web development and design, the term ‘data out’ refers to the process of…
Data Privacy Impact Assessment (DPIA)What is Data Privacy Impact Assessment (DPIA)? Also known as Data Protection Impact Assessment, Data Privacy Impact Assessment (DPIA)…
Data SubjectWhat is a data subject? While the definition of the term ‘data subject’ varies slightly from country to country, they…
Definition PhaseWhat does the term ‘definition phase’ mean? In web development, the term ‘definition phase’ refers to the stage of a…
Deployment PhaseWhat does the term ‘deployment phase’ mean? In web development, the term ‘deployment phase’, as the name suggests, refers to…
Design ConsistencyWhat does the term ‘design consistency’ mean? In web design, the term ‘design consistency’ refers to a state wherein all…
Design PhaseWhat does the term ‘design phase’ mean? The term ‘design phase’ refers to the stage of a website project wherein…
Development PhaseWhat does the term ‘development phase’ mean? In web design, the term ‘development phase’ refers to the stage of a…
Digital MarketingWhat is digital marketing? Simply put, digital marketing is any form of advertising that is delivered via online channels. If…
DirectoriesWhat are directories? Also known as business directories or web directories, directories are websites that are specifically designed to collect,…
Discovery PhaseWhat does the term discovery phase mean? The term discovery phase refers to the stage of an IT project where…
Domain AuthorityWhat is domain authority? Domain authority is a measure of how likely a specific website is to rank highly…
Domain NameWhat is a domain name? Simply put, a domain name is an alphanumeric address a user types into a browser…
Double Opt-InWhat is double opt-in? The term ‘double opt-in’ refers to the process of asking leads to confirm their intent…
Drip CampaignsWhat are drip campaigns? Simply put, drip campaigns are a series of automated emails that marketers send to their…
Drop Down MenuWhat is a drop down menu? As the name suggests, a drop down menu is a type of menu that…
DrupalWhat is Drupal? Drupal is an open-source content management system (CMS) used for building websites, landing pages, and even web…
Duplicate ContentWhat is duplicate content? Simply put, duplicate content refers to any piece of web content (or section thereof) that…
Dynamic ContentWhat is dynamic content? Simply put, dynamic content is a type of content that changes based on factors such…
Earned MediaWhat is earned media? As the name suggests, earned media is any form of exposure or publicity that a brand…
E-commerceWhat is e-commerce? Short for electronic commerce, e-commerce, as the name suggests is a business model where individuals and companies…
EbookWhat is an ebook? An ebook, as the name suggests, is an electronic book that can be read on electronic…
EdgeRankWhat is EdgeRank? Simply put, EdgeRank is the algorithm Facebook uses to determine what content to show on each Facebook…
Editorial CalendarWhat is an editorial calendar? An editorial calendar is a powerful organizational tool in any content creator’s arsenal designed to…
ElementorWhat is Elementor? Elementor is a drag-and-drop, what-you-see-is-what-you-get (WYSIWYG) website builder specifically designed for WordPress. If you want a more…
Email A/B TestingWhat is email A/B testing? Email A/B testing is the process of sending out different versions of the same email…
Email AutomationWhat is email automation? As the name suggests, email automation is the process of automatically sending out emails to a…
Email BlastWhat is an email blast? As the name suggests, an email blast involves sending a single email to a large…
Email BlocklistWhat is an email blocklist? As the name suggests, an email blocklist is a list of email addresses (and IP…
Email CampaignWhat is an email campaign? Simply put, an email campaign is a series of marketing emails with a specific goal—such…
Email Click RateWhat does email click rate mean? The term ‘email click rate’ refers to the percentage of the recipients of an…
Email DeliverabilityWhat does ‘email deliverability’ mean? As the name suggests, the term ‘email deliverability’ refers to the likelihood that an email…
Email DeploymentWhat does ‘email deployment’ mean? As the name suggests, the term ‘email deployment’ refers to the process of sending out…
Email IntegrationsWhat are email integrations? As the name suggests, email integrations are third-party tools that you can integrate with your email…
Email LeadsWhat are email leads? Simply put, email leads are prospects whose email addresses (and other contact information) you have collected…
Email List FatigueWhat is email list fatigue? Simply put, email list fatigue refers to the situation where members of your email list…
Email MarketingWhat is email marketing? As the name suggests, email marketing is marketing that is done via email. If you want…
Email Marketing BenchmarksWhat are email marketing benchmarks? Simply put, the term ‘email marketing benchmarks’ refers to the metrics marketers use to gauge…
Email Marketing Conversion RateWhat does ‘email marketing conversion rate’ mean? Simply put, the term ‘email marketing conversion rate’ refers to the percentage of…
Email Marketing ROIWhat does ‘email marketing ROI’ mean? Simply put, the term ‘email marketing ROI’ refers to the amount of money you…
Email Marketing SoftwareWhat is email marketing software? As the name suggests, email marketing software are tools that are used to do email…
Email Marketing TemplateWhat is an email marketing template? As the name suggests, an email marketing template is a pre-designed email template—in HTML—that…
Email Marketing ToolsWhat are email marketing tools? As the name suggests, email marketing tools are apps, online platforms, and plugins that are…
Email NewslettersWhat are email newsletters? As the name suggests, email newsletters are informational emails sent to members of an email list.…
Email PreheaderWhat is an email preheader? An email preheader is a line of text—typically a single short sentence—that comes immediately after…
Email SafelistWhat is an email safelist? As the name suggests, the term ‘email safelist’ refers to a list of email addresses…
Email Service Provider (ESP)What is an email service provider (ESP)? As the name suggests, the term ‘email service provider (ESP)’ refers to a…
Email SpamWhat is email spam? Simply put, the term ‘email spam’ refers to all types of unsolicited emails. If you want…
Email WorkflowWhat does ‘email workflow’ mean? Simply put, the term ‘email workflow’ refers to a series of emails that are designed…
EngagementWhat does ‘engagement’ mean? In the context of brands and marketing, the term ‘engagement’ refers to any interaction a customer…
Enhanced BiddingWhat does ‘enhanced bidding’ mean? Also known as ‘enhanced CPC’, enhanced bidding is a semi-automatic approach to bidding for digital…
Evergreen ContentWhat is evergreen content? Simply put, the term ‘evergreen content’ refers to a type of content that is designed to…
Explicit DataWhat does ‘explicit data’ mean? Simply put, the term ‘explicit data’ refers to any piece of information a user intentionally…
Featured SnippetWhat is a featured snippet? The term ‘featured snippet’ refers to an excerpt of a web page’s content that gets…
File Transfer Protocol (FTP)What does file transfer protocol (FTP) mean? The term ‘file transfer protocol (FTP)’ refers to a type of network protocol…
FlashWhat is Flash? Flash by Adobe is an application development platform that is designed to facilitate the production of multimedia…
Frozen FoldWhat does ‘frozen fold’ mean? The term ‘frozen fold’ refers to a web design where the hero image or video…
FunnelWhat is a funnel? In marketing and sales, the term ‘funnel’ refers to the series of steps a person who…
Gated ContentWhat is gated content? As the name suggests, gated content is any piece of content that is locked behind some…
Google AnalyticsWhat is Google Analytics? Google Analytics, as the name suggests, is a powerful analytics tool that is designed to provide…
Google My BusinessWhat is Google My Business? Google My Business is a platform developed by Google that allows businesses and organisations to…
Google Search ConsoleWhat is Google Search Console? Google Search Console is a free tool developed by Google to help website owners monitor,…
GraymailWhat is graymail? Graymail is an email the recipient signed up to get, but is not actually interested in. It…
Growth Driven DesignWhat is growth driven design? In a nutshell, growth driven design is an approach to web design that revolves around…
Growth MarketingWhat is growth marketing? Growth marketing refers to the process of continuous testing and improvement of content marketing strategies for…
Guest BloggingWhat is guest blogging? Also known as guest posting, guest blogging, as the name suggests, is the act of writing…
Hamburger MenuWhat is a hamburger menu? A hamburger menu is a button with three lines on it—which vaguely resembles a hamburger,…
Hand RaiserWhat is a hand raiser? The term ‘hand raiser’, also written as hand-raiser, refers to a prospect that voluntarily provides…
Hard BounceWhat does hard bounce mean? The term ‘hard bounce’ means that a permanent issue has prevented the delivery of an…
Head TagWhat is the head tag? In HTML, the head tag houses technical information called metadata about a web page to…
Headless CMSWhat is a headless CMS? A headless CMS is a content authoring and management tool that allows you to create…
Heat MapWhat is a heat map? A heat map, also spelled ‘heatmap’, is a means of graphically depicting complex data using…
Hero ImagesWhat are hero images? Hero images are the photos, illustrations, or videos you see at the top part of web…
Historical OptimizationWhat is historical optimization? Simply put, historical optimization is the process of revisiting and updating your old content to make…
Horizontal SliderWhat is a horizontal slider? As the name suggests, a horizontal slider is a way to present content on a…
HTML5What is HTML5? HTML5 is the latest version of the classic HTML programming language used to build static websites. It…
HTTP Status CodeWhat is an HTTP status code? Simply put, an HTTP status code is a response sent by a server to…
HyperlinkWhat is a hyperlink? A hyperlink is any single word, phrase, or graphic element such as a photo or illustration…
Ideal Customer ProfileWhat is an ideal customer profile? An ideal customer profile hypothetically describes the kind of company that, if they purchase…
Image StyleWhat is image style? In Drupal, an image style refers to an effect—such as cropping and colour adjustment—applied to an…
Implicit DataWhat is implicit data? Implicit data, as the name suggests, is information inferred—rather than actively provided—from available data streams. If…
Inbound MarketingWhat is inbound marketing? Inbound marketing is a marketing approach that involves the creation of valuable content and tailored experiences…
InfluencerWhat is an influencer? An influencer, as the name suggests, is a person or personality who, due to their fame,…
InfographicWhat is an infographic? An infographic is a means to present information or data in a graphic way. If you…
Information ArchitectureWhat is information architecture? Information architecture, as the name suggests, is the science of organising and presenting information and content…
Integrated CampaignsWhat are integrated campaigns? Integrated campaigns a unified marketing message to a particular audience via a combination of different channels…
Interaction CostWhat does interaction cost mean? The term interaction cost refers to the total physical and mental effort it takes for…
Interactive Content MarketingWhat is interactive content marketing? As the name suggests, interactive content marketing is a form of marketing that makes use…
Interactive ToolsWhat are interactive tools? Interactive tools, also known as interactive content, are a type of content used in interactive content…
Internal LinkingWhat is internal linking? As the name suggests, internal linking is the process of creating hyperlinks that lead to a…
JavaScriptWhat is JavaScript? JavaScript is a programming language designed to make static websites built with HTML more dynamic and interactive.…
JoomlaWhat is Joomla? Joomla is a PHP-based, object-oriented, open-source content management system (CMS) used to build and manage websites and…
Journey Driven DesignWhat is journey driven design? Journey driven design is an approach to design that takes into account the user’s journey…
jQueryWhat is jQuery? jQuery, which means JavaScript Query, is a framework or library that contains a comprehensive features and plugins…
JS FrameworkWhat is a JS framework? A JS framework is a pool of JavaScript libraries that offer web developers shortcuts to…
KenticoWhat is Kentico? Kentico is a company that creates web content management systems (CMS) that provide developers with customizable basic…
Key Performance Indicator (KPI)What is a key performance indicator (KPI)? A key performance indicator (KPI) is a measure of the success of a…
Keyword DensityWhat is keyword density? Keyword density, a component of search engine optimisation (SEO), represents how often your focus keyword appears…
Keyword FrequencyWhat is keyword frequency? As the name suggests, the term keyword frequency refers to the total number of times a…
Keyword ResearchWhat is keyword research? Keyword research is a process in search engine optimization (SEO) that involves finding keywords related to…
Kick-Off MeetingWhat is a kick-off meeting? A kick-off meeting is the very first meeting or sit-down between concerned parties. It is…
LAMPWhat is LAMP? Also known as LAMP stack, LAMP is a collection of open-source tools used by developers to build,…
Landing PageWhat is a landing page? A landing page is a single page that is separate from your main web page.…
Landing Page OptimizationWhat is landing page optimization? Landing page optimization is a digital marketing and conversion optimization technique whose sole objective is…
LeadWhat is a lead? In marketing, a lead refers to a person who has expressed interest in what a business…
Lead GenerationWhat is lead generation? Lead generation is the process of attracting potential customers to your business. If you want a…
Lead NurturingWhat is lead nurturing? Simply put, lead nurturing is the process of building a relationship with your target customers and…
Lifecycle MarketingWhat is lifecycle marketing? As the name suggests, lifecycle marketing is a form of marketing that takes into account where…
Lifetime ValueWhat is lifetime value? Also known as customer lifetime value, lifetime value or LTV is the projected total revenue you…
Link BaitingWhat is link baiting? As the name suggests, link baiting is creating content that is specifically designed to persuade people…
Link BuildingWhat is link building? Link building, as the name suggests, is the process of generating backlinks to your website to…
List CleaningWhat is list cleaning? As the name suggests, list cleaning is the process of removing invalid and unengaged email addresses…
List HygieneWhat is list hygiene? As the name suggests, list hygiene is the practice of keeping only valid and active email…
List SegmentationWhat is list segmentation? As the name suggests, list segmentation is the process of dividing your email list into subcategories…
Long Form ContentWhat is long form content? As the name suggests, long form content (also spelled long-form content) is a type of…
Long Tail KeywordsWhat are long tail keywords? Long tail keywords (also spelled long-tailed keywords) are keywords that are not only longer—hence, the…
MappingWhat is mapping? Mapping also known as content mapping—refers to the process of outlining and structuring your content in such…
Marketing AutomationWhat is marketing automation? As the name suggests, marketing automation is the process of using software to automate repetitive marketing…
Mass Email MarketingWhat is mass email marketing? As the name suggests, mass email marketing is the process of sending marketing messages to…
Material DesignWhat is Material Design? Material Design is a design language developed by Google. It defines the design elements of applications…
Meta DescriptionWhat is a meta description? Simply put, a meta description is a tag in HTML that is used to provide…
Meta TagsWhat are meta tags? Meta tags are essentially just snippets of HTML code designed to do five basic things: Tell…
Meta TitleWhat is a meta title? Simply put, a meta title is a meta tag that does two basic things: Tell…
MetadataWhat is metadata? Metadata is essentially just data about data. It describes data about a file, document, or web page.…
Micro MomentWhat is a micro moment? Simply put, the term ‘micro moment’ refers to an instance wherein a person reflexively goes…
MinificationWhat is minification? Simply put, the term ‘minification’ refers to the process of cleaning up code and markup, removing unnecessary…
Minimum Viable ProductWhat is a minimum viable product? As the name suggests, a minimum viable product is a product that is launched…
ModuleWhat is a module? Also known as a CMS module, a module is a reusable CMS component that is designed…
Multi-SiteWhat does the term ‘multi-site’ mean? Also spelled ‘multisite’ or ‘multi-site’, the term ‘multi-site’ refers to a feature in Drupal…
Multichannel MarketingWhat is multichannel marketing? As the name suggests, multichannel marketing is a form of marketing that utilises multiple channels to…
MultilingualWhat is a multilingual website? A multilingual website, as the name suggests, is a website whose content is available in…
Multivariate TestingWhat is multivariate testing? As the name suggests, multivariate testing is an approach to hypothesis testing that involves changing multiple…
Natural Language Processing (NLP)What is natural language processing (NLP)? Natural language processing (NLP), as the name suggests, is a branch of computer science—particularly…
NavigationWhat is navigation? Navigation, specifically online or web navigation, as the name suggests, is the means by which a user…
Net Promoter ScoreWhat is Net Promoter Score? Simply put, the Net Promoter Score is a metric you can use to gauge how…
NodeWhat is a node? In Drupal, a node refers to any content—such as a page, article, poll, blog post, or…
Nofollow LinksWhat are nofollow links? Nofollow links, as the name suggests, are links with the <rel=“nofollow”> HTML tag assigned to them,…
On-Site SearchWhat is an on-site search? As the name suggests, on-site search—which is also called internal search or site search—is a…
Open RateWhat does ‘open rate’ mean? In email marketing, the term ‘open rate’, as the name suggests, refers to the percentage…
Open SourceWhat is open source? As the name suggests, the term ‘open source’ means a piece of software’s source code is…
Opt OutWhat does opt out mean? As the name suggests, the term ‘opt out’ refers to the act of unsubscribing and…
Opt-In Email ListsWhat are opt-in email lists? As the name suggests, opt-in email lists are email lists that consist of recipients that…
Opt-In MarketingWhat is opt-in marketing? As the name suggests, opt-in marketing is a form of marketing that consists of getting the…
Organic SEOWhat is organic SEO? As the name suggests, organic SEO refers to the process of optimizing your website to rank…
Owned MediaWhat is owned media? As the name suggests, owned media refers to any digital property that belongs to you and…
Page Authority (PA)What is page authority (PA)? Simply put, page authority (PA) is a measure of how likely a web page would…
Page TitleWhat is ‘page title’? Also known as the <title> tag in HTML, the page title, as the name suggests, is…
PageRankWhat is PageRank? Simply put, PageRank is the algorithm Google used back in the day to, as the name suggests,…
PageviewsWhat are pageviews? Also known as a hit, pageviews are a measure of the number of times a particular web…
Paid MediaWhat is paid media? As the name suggests, paid media refers to marketing and advertising channels that you can use…
Parallax ScrollingWhat is parallax scrolling? Simply put, parallax scrolling is a unique scrolling method used in web design that involves making…
Pay-Per-Click (PPC)What is pay-per-click (PPC)? Pay-per-click (PPC) is a digital advertising model where, as the name suggests, you only pay whenever…
Permission Email MarketingWhat is permission email marketing? Also known as permission-based email marketing, permission email marketing, as the name suggests, is a…
PersonalizationWhat is personalization? As the name suggests, personalization is the act of delivering personalized marketing messages and experiences to your…
Pillar PageWhat is a pillar page? Simply put, a pillar page is a web page that covers all aspects of a…
Plain Text EmailWhat is a plain text email? As the name suggests, a plain text email is an email that has no…
PodcastWhat is a podcast? Simply put, a podcast is a series of audio recordings on a particular topic that users…
Promotional EmailWhat is a promotional email? As the name suggests, a promotional email is a type of email that is specifically…
PrototypingWhat is prototyping? Simply put, prototyping is the process of creating a barebones version of a product, website, or app…
RecipientWhat is a recipient? In the field of email marketing, a recipient is a lead that has opted in to…
RelevanceWhat is relevance? In online search, relevance, as the name suggests, is a measure of the relatedness of a particular…
Repurposed ContentWhat is repurposed content? As the name suggests, repurposed content is a piece of content that is based in part…
RetargetingWhat is retargeting? In digital marketing, retargeting is the process of serving ads to prospects who have already shown interest…
Robots.txt FileWhat is the robots.txt file? Simply put, the robots.txt file is a text file that tells search engine crawlers how…
RSSWhat is RSS? Short for ‘really simple syndication’, RSS, as the name suggests, is a simple way to automatically aggregate…
