What does ‘email deployment’ mean?
As the name suggests, the term ‘email deployment’ refers to the process of sending out an email or series of emails to a predetermined recipient or set of recipients using an email marketing platform.
If you want a more in-depth understanding of this topic, check out the FAQ section below:
Question #1: What is the difference between email deployment and email marketing?
The main difference between email deployment and email marketing is that the former is just a component of the latter.
Email marketing, as you may have already guessed, is the process of sending out promotional messages to members of a mailing list. Email deployment is just the stage of email marketing where these promotional messages are sent out.
This, however, does not mean that email deployment only applies to email marketing campaigns. Since it simply refers to the act of sending out an email or series of emails, it applies to virtually any type of email campaign you could think of.
Question #2: What is the difference between email deployment and email delivery?
The main difference between email deployment and email delivery lies in the names: deployment and delivery. The former is concerned with the sending out part while the latter revolves around getting an email actually delivered to its intended recipient.
Question #3: What is the difference between email deployment and email deliverability?
The main difference between email deployment and email deliverability is that the former is a step in email campaigns while the latter is a measure of the success of an email campaign.
Email deliverability measures the likelihood that an email a marketer sends out actually reaches the intended recipient’s inbox instead of landing in their spam folder or bouncing back. It relies on a variety of factors, including:
- The health of the mailing list
- The reputation of the sender
- The content of the email
Let us take a look at each one in more detail:
First, if your mailing list has a lot of invalid email addresses, then there is a big chance that a lot of your emails will bounce back. This is why it is important to always remove such email addresses from your list—that and ensuring that any new email addresses you add are valid.
Second, if you have a reputation for sending out spam, it is highly likely that a lot of mail servers would automatically block your emails. And even if some magically goes through, there is a big chance that they would go straight to the recipient’s spam folder, which is practically the same as it not being delivered at all.
Finally, if the emails you are sending out are spam-like, then they will get blocked too, regardless of your reputation as a sender.
Question #4: What are the keys to a successful email deployment?
The main keys to a successful email deployment are:
- A healthy mailing list
- A clear target
- A clear goal
- Expertly crafted emails
Let us take a closer look at each one:
First, to successfully deploy your emails, you will need to have a healthy mailing list in place first. Without it, there would be no one to send your emails to.
Second, you need to know exactly who you want to send your emails to. Skipping this step would force you to write generic emails that do not resonate with anyone and send it to everyone on your list.
Third, you also need to have a clear goal in mind. Are you promoting a product, service, or event? Do you want to help new users feel at home faster? Are you trying to get cart abandoners to complete their purchase? If you do not know what your emails are for, then, you will also end up writing generic emails that have absolutely no impact.
Finally, once you have everything else in place, it is time to craft a proper email with a compelling subject line and equally compelling body. Without it, there would be nothing to deploy.
Here’s an article from SproutSocial you can check for more collective ideas on email deployment.