What is email marketing software?
As the name suggests, email marketing software are tools that are used to do email marketing. Examples of this would be MailChimp, SendInBlue, and Constant Contact.
If you want a more in-depth understanding of this topic, check out the FAQ section below:
Question #1: What can I do with email marketing software?
The things you can do with this software would ultimately depend on the specific software or platform you use. Generally, though, all of the top options allow you to:
- Run email marketing campaigns
- Set up automated emails
- Do email list segmentation
- Run drip campaigns
- Do email A/B testing
Let us take a look at each one in more detail:
As you may have probably guessed, one of the main things you can do with this software is run email marketing campaigns. Whatever goals you may have, as long as you have an active email list, you can use any decent email marketing software to create and launch a full-on campaign.
Another thing you can do is set up automated emails that get sent out based on predetermined triggers, such as:
- A customer buying from your online store
- A user subscribing to your newsletter
- A prospect downloading one of your lead magnets
- A customer opening a support ticket
The third thing you can do is further subdivide your email list into smaller more niche groups to make sending relevant emails and offers significantly easier.
The fourth thing you can do is run drip campaigns that consist of a series of emails that automatically get sent out following a specific schedule or set of triggers
Finally, most modern this also gives you email A/B testing tools that are designed to help you determine the most effective version of each marketing email you are planning to send out.
Question #2: What are the benefits of using it?
The biggest benefits of using email marketing software include:
- Convenience
- Reach
- Targeting
- Insights
Let us take a closer look at each one:
First, since most modern email marketing software come with automation features, they allow you to keep your email list engaged without having to constantly craft and send emails from scratch. In most cases, you only have to set everything up once for each campaign and the software will handle the rest.
Second, using this software gives you significantly more reach than just using your personal email account because the latter has an extremely small daily sending limit.
Third, using this allows you to send out more precisely targeted email campaigns than using your personal email account.
Finally, it also gives you access to analytics data you can use to continuously optimise your campaigns for maximum returns.
Question #3: Do I need this software?
If you are planning to run a proper email marketing campaign, then yes, you need it.
As we have seen in the previous section, it is virtually impossible to do email marketing using a personal email account. The daily sending limit alone would prevent you from reaching a wide enough audience for your campaigns to make any real impact to your business.
And even if you somehow managed to find a way around the sending limit, the fact that you would have to do everything manually—from crafting each email to responding to every new sign up and support ticket—without this software would keep you from effectively scaling your campaigns up as your email list grows.
Question #4: Which email marketing software is right for me?
To determine which email marketing software is right for you, you need to consider the following:
- Your requirements
- Your goals
- Your budget
But if you are looking for actual recommendations, then the three we mentioned at the start of this post—MailChimp, SendInBlue, and Constant Contact—would be a good place to start.