Interactive Content Marketing

What is interactive content marketing?

As the name suggests, interactive content marketing is a form of marketing that makes use of content that is specifically designed to encourage engagement and interaction from your target audience.

If you want a more in-depth understanding of this topic, check out the FAQ section below:

Question #1: What types of content can I use for interactive content marketing?

There are many different types of content you can use for interactive content marketing, including:

1. Quizzes
2. Surveys
3. Free quotes

Let us take a closer look at each one:

Quizzes are an extremely popular form of interactive content, especially on social media. This is because they give people a compelling reason to not only take them—e.g., to test their knowledge, learn more about their personality, or get confirmation about something they already believe to be true about themselves—but also share their results because doing so makes people look smart, interesting, or unique.

Surveys, on the other hand, are great for collecting feedback from customers about a product, service, or their experience with a brand. They are perfect if you are looking to gain a more in-depth understanding of how you can serve your customers better.

Finally, free quotes are your best bet if you offer a product or service for which you charge a different rate depending on the specific needs of the customer. All you have to do is get them to fill out a form asking them things like their requirements, goals, and budget.

Question #2: What are the benefits of using this marketing?

There are a lot of benefits to using interactive content marketing, including:

1. Increased engagement
2. Improved reach and visibility
3. Increased likelihood of conversion

Let us go over each one in more detail:

First, interactive content marketing, as we have seen earlier, uses content that is specifically designed to get users to actively do something—unlike traditional marketing relegates users to more of a spectator role.

Second, since interactive content marketing also uses share-worthy content, such as quizzes, it also allows you to get in front of more people without having to do additional work or spend extra money on ads.

Finally, since this is designed to get prospects to perform a zero-risk, zero-commitment action, such as taking a quiz or filling out a quotation form, it may help make these prospects easier to sell to later on.

This is called the foot-in-the-door technique. It uses a psychology hack that involves getting a prospect to agree to do a small favour first— which, in this case, again, can be taking a quiz or filling out a quotation form—to make them more likely to agree to a bigger favour—i.e., getting sold to—later on.

It is the exact same idea behind using low-ticket offers called tripwires in sales funnels to get prospects to take action right from the get-go and then upselling them to bigger-ticket offers later on.

Question #3: Should I always use interactive content marketing?

While it is true that you should always consider using interactive content marketing, it does not necessarily mean that you should use interactive content exclusively. Keep in mind that interactive content, while definitely great for boosting engagement, reach, and visibility is not always the best way to present information and marketing messages to your target audience.

For example, if you sell camera accessories and are looking to teach your customers how to set up and use your latest gimbal, a quiz or survey will just not cut it. Your best bet is to instead upload a video showing them exactly what to do.

Of course, just because you are technically not using interactive content does not mean you should not encourage your audience to engage with it either. As a general rule, whenever possible, you should ask your audience to:

• Ask questions
• Leave comments
• Leave reactions
• Share your content

At the end of the day, the goal is to use the best type of content for your particular purpose.