What is a recipient?
In the field of email marketing, a recipient is a lead that has opted in to receive email communication from a brand or marketer.
If you want a more in-depth understanding of this topic, check out the FAQ section below:
Question #1: How can I grow my email recipient list?
There are good and bad ways to grow your email recipient list. Let us take a look at the bad ways first:
- Buying databases – While it is definitely a quick and easy way to get more people into your email recipient list, the fact it does not involve you getting actual consent from these people means you will most likely see poor (if at all) open, engagement, and conversion rates in addition to a high number of unsubscribes, reports, and blocks.
- Contact scraping – This involves using automated web scrapers to scour the web for contacts you can add to your email recipient list. Despite the different methodology, though, it has the exact same effect as buying databases.
- Offering incorrect lead magnets – While the method itself is a valid one, offering the wrong lead magnets causes you to attract the wrong recipients who may not actually be interested in what you have to say or sell.
With that said, the best way to increase your recipient count is to offer the correct lead magnet to your target audience or customers. Doing so will help you attract people who are actually interested in whatever it is you are trying to sell, making the process of conversion so much easier.
For more ways on growing your email recipient, check these helpful tips from Blog Hubspot.
Question #2: Is having a high email receiver count always a good thing?
No, having a high email recipient count is not always a good thing. It only is if all your recipients are properly qualified and are actually interested in what you have to say or sell.
Think about it. Which group do you think would be more likely to bring in more money for your business: 100,000 people who are not interested in what you have to offer or 10,000 who are actually looking for it. It is obviously the second group, right? After all, no matter how good of a salesperson you are, you cannot sell something to someone who does not actually want or need it.
So, instead of spending time and money trying to get everyone to opt into your email list, focus on finding and only letting the right people in.
Question #3: How can I qualify each recipient that opts in better?
The best way to better qualify each recipient that opts in is to offer the correct lead magnet. It is the easiest way to automatically filter out those who are not interested in what you have to say or sell.
Aside from this, however, you can also explore using a double opt-in system, which simply involves asking anyone who opts in to verify their email address before you actually add them to your email list. This would help you filter out leads who:
- Entered an incorrect email address
- Used a fake email address
- Accidentally opted in
- Are not interested enough in what you have to say or sell to be bothered to verify their email address
Question #4: What happens when a recipient blocks me or marks my emails as spam?
When a recipient blocks you or marks your emails as email spam, the first thing that happens is that you become unable to contact them again using the same email address, which, while definitely not a good thing, should not really affect you that much.
The real problem is when a lot of your recipients do because this sends a signal to email servers and internet service providers (ISPs) that you may be a spammer, which, in turn, can result in you being added to email blocklists. When this happens, it would be so much more difficult—or even completely impossible—for you to continue doing email marketing.