What is an email marketing template?
As the name suggests, an email marketing template is a pre-designed email template—in HTML—that marketers can use to create and roll out stunning marketing emails quickly.
If you want a more in-depth understanding of this topic, check out the FAQ section below:
Question #1: What are the benefits of using an email marketing template?
The biggest benefits of using an email marketing template include:
- Speed
- Convenience
- Cost
- Visual appeal
Let us take a look at each one in more detail:
First, using an email marketing template would allow you to build virtually stunning ready-to-roll-out marketing emails much more quickly than if you build one from scratch. All you really have to do is pick a template that has all the elements you need—e.g., product photos, sales copy, and a call-to-action button—customise it to your liking, and you are all set.
Second, using an email marketing template also makes it possible even for people with zero coding experience to create beautiful, expertly laid out marketing emails. The only requirement is a little design sense so the finished product does not come out tacky.
Third, email marketing templates effectively eliminate the need to spend money on a professional designer and developer. Again, they are designed to allow anyone with a little design sense to create top-notch marketing emails in just a few minutes.
Finally, using this template allows you to add a touch of visual appeal to your emails, which may help them stand out.
Question #2: Can I use an email marketing template and still keep my branding?
Yes, you can use an email marketing template and still keep your branding because these templates are generally designed to be very customisable, allowing you to change the font, colors, and overall layout in just a few clicks.
But that is not all. Most templates also allow you to add your company’s logo to further reinforce your branding.
Question #3: What are the different types of email marketing templates I can use?
There is an email marketing template for virtually any application you could think of.
Are you running a special promotion? There is a template for that. Do you want to invite people to your next event? There is a template for that as well. What if you want to recover your abandoned carts? There’s one for that too.
And even if you are unable to find one that is designed specifically for your goals, you can just pick the closest one and customise it to your liking.
Question #4: How much does it cost?
Email marketing templates are included in the plans offered by most email marketing platforms, so you do not really have to pay extra for them—unless the platform you are using also offers premium templates that you need to buy to use.
Aside from email marketing platforms, however, there are also other companies that offer a host of free email marketing templates.
Now, on the off chance that none of the premade templates you find are good enough, you can also get one made from scratch for as low as $10 on platforms such as Fiverr.
Question #5: What are the risks of using this template?
The main risk of using this template is that if you do it wrong, it can make your emails feel less authentic and too commercial. To prevent this, make sure you only do enough in the design department to add a touch of visual appeal and branding to your emails without making them look like a digital ad.
At the end of the day, the content of the email is still more important anyway. The goal is to get this part right first and then just use the visual elements to support your message.