Email Marketing Tools

What are email marketing tools?

As the name suggests, email marketing tools are apps, online platforms, and plugins that are specifically designed to be used for email marketing purposes.

If you want a more in-depth understanding of this topic, check out the FAQ section below:

Question #1: What are the best email marketing tools?

The best email marketing tools are those that suit your needs perfectly, so the first step is to ask yourself the following questions:

1. What features am I looking for?
2. What type of integrations do I need?
3. How much am I willing to spend?

Let us go over each one:

First, to figure out what the best email marketing tool for you is, you will need to make a list of all the features you need. Once you have one, it will be so much easier to not only pick a tool, but also decide which plan to get.

Second, you also need to determine what types of email marketing integrations you need. For example, if you have a customer relationship management (CRM) tool, you might want to be able to easily pass customer data between it and your email marketing tool.

The same goes for when you run an online store. It would also be good if you could integrate your email marketing tool with it so you can send automated emails to your customers based on specific triggers, including:

• When they buy something
• When they abandon their carts
• When they file support tickets

Finally, you also need to consider how much you are willing to spend. The goal is to find a tool that ticks as many boxes as possible in terms of the features and integrations you need but also fits your budget.

Question #2: What can I do with these tools? 

The main thing you can do with these tools, as you may have already guessed, is run email marketing campaigns. In addition to that, however, you can also use them to:

• Create and target specific audience segments
• Personalise your marketing emails
• Set up automated emails
• Do email A/B testing
• Set up email marketing integrations
• Collect email marketing analytics data

Let us take a look at each one in more detail:

First, you can use these tools to subdivide the members of your mail email list into different categories to make it easier to craft more relevant marketing messages for each.

Second, you can also use these tools to automatically personalise—e.g., address each recipient by name—each marketing email you send out.

Third, as we have seen in the previous section, you can use it to send automated emails to your leads and existing customers based on whatever triggers you set up.

Fourth, you can also use these tools to do email A/B testing, which is essentially just sending two or more versions of a marketing email to smaller subsets of your email list to see which one works best before sending it to everyone else.

Fifth, once again, you can also integrate your these tools with things such as your CRM or online store.

Finally, you can also use it to automatically collect analytics data, which you can use to continuously improve your marketing emails.

Keep in mind, however, that the actual features that will be available to you would ultimately depend on the specific email marketing tool you choose.

Question #3: What are the benefits of using these tools?

The biggest benefits of email marketing tools include:

• Time savings
• Convenience
• Insights

Let us take a closer look at each one:

First, it  save you so much time by eliminating the need to do all your emails manually. All you really have to do is set up your campaigns once and leave them to run on their own.

Second, with all the automations, integrations, and premade templates most modern tools come with, you really do not have to do much work to get anything done.

Finally, as we have seen in the previous section, email marketing tools also almost always come with built-in analytics features that you can use to optimise your marketing emails and campaigns for success.