Infographic

What is an infographic?

An infographic is a means to present information or data in a graphic way.

If you want a more in-depth understanding of this topic, check out the FAQ section below:

The biggest benefits of using infographics are:

They allow you to get your point across quickly. Nobody really has time to read thousand-word articles in their entirety. In most cases, people just skim through articles to find the answers they need. Infographics make this process of finding answers even quicker and easier.
They can make your content more interesting. While photos can break a wall of text and breathe life into your article, an infographic is a great way to make sure they hear (or, more accurately, read) everything you have to say.
They help summarize and simplify complicated topics using photos and illustrations instead of forcing people to read complex walls of text.
They can help improve your search engine optimization (SEO) by generating traffic and engagement. For your site.
They are more likely to be shared than text content, which, in turn, can help expand your reach.

To create an effective infographic, you need to follow five simple guidelines:

Include elements that will attract your target audience. Use vocabulary and language that your intended readers would use in their daily lives. Likewise, use images and graphics that resonate with them. Not only will these attract their attention, but might also encourage them to share your infographic.
Focus on topics that your target audience cares about. Not only will doing so make it easier for you to narrow down the topics you should cover, but it would also allow you to attract the exact audience (and target customers) you want to attract.
Apply colour psychology. Using the right colours will not only help set the mood and tone of your infographic but also help influence the decisions of your audience. This would be especially beneficial if you are trying to sell something to your audience.
Make everything flow naturally. Just like a well-written article, the layout of your infographic should make chronological sense. Everything from top to bottom should have a flow that will keep your readers engaged from start to finish.
Keep it simple. One of the main objectives of an infographic is to simplify your content. A cluttered layout and wordy infographic defeats the purpose of creating it in the first place. You might as well just have your audience read a complex text-only article.

There are a lot of things you can use an infographic for, including:

There are five main types of infographics that every graphic designer and content writer should know about:

Informational infographic – These are great for sharing keyword takeaways and the most important details of a new concept you are introducing.
Timeline infographic – These are the best infographics to use when you want to tell a story. It summarizes all dates and details that you want your readers to know.
Process infographic – Process infographics illustrate how complicated processes flow, but you can also use them when you want to explain causes and effects, such as what drinking alcohol does to your body.
List infographic – Think of this as a list post that focuses on the most important aspects of your topics, summarizing the big picture with easy-to-digest one-liners.
How-to infographic – It may be difficult to explain things like how to tie your shoes, how to perform certain exercises, and how to set up your brand new smartphone with just words. There are certain concepts that are just easier to explain (and understand) when presented in a more visual format.